Deutsch 
English ruhlamat becomes
MackSmaTec.
On this page we explain what this change is all about
and why everything remains the same.
A New Name, the Same Passion.
The decision to give up our long-standing brand name ruhlamat was anything but easy. It was emotionally challenging, but at the same time necessary to enable us to take important strategic steps for the future of our company.
It is important for me to emphasize this: This decision has nothing to do with the current economic situation that many companies are currently facing. It was made deliberately and with foresight even before the crisis.
After intensive discussions and careful consideration, we made a conscious decision to take this path. With MackSmaTec, we are opening a new chapter – combined with fresh energy, a clear vision and the usual commitment.
We will remain who we are – just under a new name.
Sincerely,
Thomas Mack
Managing Director MackSmaTec GmbH
Background and Reasons for the Rebranding.
We know you have a lot of questions. Why a new name? What is behind MackSmaTec? And is everything changing now? That's why we've put together the most important information for you here – briefly, clearly and honestly. So that you know what's staying, what's changing and why it's all a pretty good move.
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1. Why a
Change of Name?
The background to this is the sale of our Chinese subsidiary "ruhlamat Automation Technologies", with which we have created the basis for the long-term stable and independent further development of the Group. A central component of this sale was the transfer of the "ruhlamat" brand rights.
It was therefore clear that we not only needed a new name – we were using this opportunity for a real new start.
It is important to us that this decision was made before the current economic crisis in Germany and is the result of forward-looking strategic planning – not an acute reaction to external circumstances.
2. What Is behind the Rebranding?
The rebranding to MackSmaTec is a deliberate new start with a new name and a clear focus. The new name is made up of the name of the owner family "Mack" and the word components of "Smart" and "Technologies".
It marks the beginning of a phase in which we will continue to develop our innovative strength, customer proximity and technological expertise under a new identity. True to the slogan: Everything remains different.
3. Our Vision
Shaping the future – with understanding and passion
We see the change of name as the starting point for a new chapter. MackSmaTec continues to stand for technological excellence, partnership-based cooperation and courageous further development.
We don't just want to build machines, we want to actively shape the future of automation with our customers – reliably, future-oriented and sustainably.
4. Who We Are
MackSmaTec is backed by an experienced team with decades of mechanical engineering expertise, from management to production. Even though the name is new, the people, values and technical expertise remain the same.
Our roots go back to the early 1990s, characterized by consistency, customer orientation and expertise. The management and staff of the former ruhlamat GmbH in Marksuhl are now continuing on this path together – as MackSmaTec.
All information about the company and portfolio can be found on the ruhlamat GmbH website.
The Changes from
01.10.25 at a Glance
| Before (ruhlamat) | In the Future (MackSmaTec) | |
| Company Name | ruhlamat GmbH | MackSmaTec GmbH |
| Domain | ruhlamat.com | macksmatec.com |
| Contact Persons | no change | no change |
| E-Mail Addresses | name@ruhlamat.de | name@macksmatec.de |
| Head Office | Marksuhl | Marksuhl |
The Path to Rebranding:
Join Us on Our Way.
June 2025
Information to our employees
Information to our customers and suppliers
Landing page for the change of name goes online
July 2025
Start of communication on social media
Information to the press
September 2025
Start of communication campaigns (radio, posters, newspapers, bus advertising, perimeter boards)
Launch of the new business stationery
October 2025
Launch of the company website
Changeover to new e-mail addresses
Installation of new logo on company buildings
November 2025 to June 2026
Redesign of premises
Participation in trade fairs in the new design
Adaptation of new design to sponsorship advertising
Stay up to Date
at any Time
At the beginning of June 2025, the time had finally come. With much anticipation and a little thrill, we announced the big news to our employees at the …
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Another milestone has been reached: MackSmaTec's new logo was developed in May 2025 – a clear, strong sign of change and at the same time the design kick-off …
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The first big step has been taken: our new name MackSmaTec was officially registered with the German Patent and Trade Mark Office in February 2025 – and the …
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So that Really No
Questions Remain Unanswered.
This step was necessary in order to ensure the solid and independent development of the Group.
The sale opens up new opportunities for us to further develop our portfolio in a targeted manner and drive innovation.
From 01.10.2025 we will become MackSmaTec GmbH. Until then, our business and communication will be conducted under the name ruhlamat.
Yes, as the sale of ruhlamat Automation Technologies Co. Ltd. and its subsidiaries also included ruhlamat's naming rights, ruhlamat will not be associated with the MACK Group in any way in the future.
MackSmaTec GmbH will take the place of ruhlamat GmbH in the MACK Group on a one-to-one basis.
Everything remains the same. We may have a new name and a new look, but nothing will change for you in terms of content. Machines, services, contact persons and address remain the same.
You only need to make sure that you send e-mails to @macksmatec.de.
We continue to have an international presence. With our locations in Mexico and Malaysia, we continue to cover sales and service requests globally.
None. The same contacts will continue to be available for your projects, service orders and questions. The change of name will have no effect on existing contracts and ongoing projects – except that our name will change.
No, our business areas and services will remain almost unchanged. The only thing on the agenda is an expansion to make them even more reliable and future-proof.
Existing contracts remain valid.
The trademark rights to "ruhlamat" were also transferred as part of the sale. An agreed transition period of two years allows us to make limited use of certain brand elements.
As a result, the logo or other elements are currently still visible in isolated cases. We are gradually changing our brand identity and setting clear priorities in the process – for an orderly and understandable transition.
