At the end of November, our sales team had the pleasure of welcoming 12 of our agents from different parts of the world. Together, they immersed themselves in the ruhlamat world, with guided tours of our halls and live presentations of our machines in the showrooms. It was the first event of its kind and certainly not the last.
The new digital approaches and products in our portfolio were particularly well received. The demonstration of the MachineHub and a digital twin met with great interest and enthusiasm from all agents. They were also among the first visitors to our new workshop room, which was also very well received.
It was an efficient two days, characterized not only by expert discussions about markets and strategies, but also by valuable cultural exchange. A joint visit to the historic Wartburg Castle not only provided an insight into our local history, but also strengthened interpersonal relationships within the team.
And as if that wasn't enough, some of our agents ventured with us on a trip to Paris to visit Trustech, an international trade fair dedicated to payment and identification solutions! Proof that we not only think globally, but also act globally.
