Another milestone has been reached: MackSmaTec's new logo was developed in May 2025 - a clear, strong sign of change and at the same time the design kick-off for our new brand image.
Even though the brand will not officially go public until June, the logo already marks the start of a comprehensive visual relaunch: it forms the basis for a new, independent corporate design that will gradually take shape over the coming months - from the business stationery to the website and trade fair appearances through to the design of our products.
The Erfurt-based concept and design agency Samt&Seidel is responsible for the development and is working closely with our team throughout the entire brand process, from logo development to strategic positioning and brand launch.
For us, the visual change is more than just a new image. It is an expression of our attitude and our aspiration to launch into the future as an independent brand with technical strength, innovative spirit and vision.
